e-book How to Be Remarkable

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Being remarkable takes a common occurrence and turns it into an exceptional moment of opportunity. Being remarkable also requires offering remarkable customer service.

After all, remarkable service translates into remarkable results. So how do you define remarkable? Being remarkable happens in both the seemingly inconsequential moments as well as the monumental ones.

How To Be Remarkable: Alistair Fee at TEDxUCL

No matter how you define it, finding your remark-ability is simply determining what being remarkable looks like in your business. Stepping outside the common everyday strategies within your business can be inspiring.

A New “P” Is Needed

It is inspiring not only to you, but to those around you as well. Consumers are hungry for ground breaking; inventive ideas that tell them you offer more than the average salesperson.

It's free. Understand the urgency of the situation. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. It means remarkable to me.

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Am I going to make a remark about it? Being noticed is not the same as being remarkable. Extremism in the pursuit of remarkability is no sin. People in first place, those considered the best in the world, these are the folks that get what they want. Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult.

Let Me Introduce You To A Remarkable Person

Not everyone appreciates your efforts to be remarkable. Doing your job is simply not enough. Only by becoming indispensable can you become an essential building block of your organization. To do that, you need to "produce interactions that organizations and people care deeply about.

You have the potential to make an incredible impact on the world, as well as the company you work for and the people you serve. It's about shifting your mental state to a place where you make yourself indispensable and go the extra mile. Ordinary people become leaders. As he puts it, "Please don't steal my car. If you drive away with it, I won't have it any more, which is a real hassle. Please don't steal my identity or my reputation either. Neither travels well, and all the time you're using it, you're degrading something that belongs to me.

Seth Godin Was Wrong: The Trouble with “Remarkable” - Mirasee

But my ideas? Sure, yes, please, by all means, take them. The scarcity underlying the industrial economy what's not yours is mine has pushed us to make a mistake about ideas.


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If everyone in town comes to my plant and takes a free sample of what I make, I'll go bankrupt. But if everyone in the world takes a free sample of one of my ideas or at least one of my good ones , we'll all get richer.

Being risky is safe, and being safe is risky.

It's expected. If you want your ideas to spread, they have to be incredible, eye-popping and unexpected.


  • Being risky is safe, and being safe is risky..
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If you're creating things that are very good, you're going to have a really hard time getting people to share them. Perhaps the best book packaging I've ever seen, Godin's Free Prize Inside lived the very principle he was explaining. The book came inside of a custom-made cereal box with a surprise item inside the box. I kept two unopened versions of this book in addition to the one I opened to read.

The fact that I kept them as examples of great book marketing shows the very idea he was getting at--when you give something extra, people take notice and talk about it.